New Bubble Wrap Will No Longer Pop When You Squeeze It

Popping bubble wrap may become a thing of the past! Do you like to 'pop' bubble wrap?

Ed Mazza for the Huffington Post:

Hate to burst your bubble, but there's a new form of Bubble Wrap coming out -- and this one won't pop.
Sealed Air, which has sold Bubble Wrap since 1960, has a new version of its protective wrapping coming out called iBubble wrap, according to the Wall Street Journal.
It's sold flat and airless, making it easier to store and ship. A single truckload of iBubble Wrap can hold as much packaging material as 47 truckloads of the old stuff, the Journal said.