Bright new tourism signs throughout the Peel Region were officially launched at a celebration event in Pinjarra yesterday.
The Peel Regional Tourism Signage Project has seen 82 colourful new entry signs and 61 directional signs installed across the region, and is the first major project delivered by the Peel Regional Leaders Forum (PRLF) since its inception in 2011.
The project includes new entry signage throughout the region, and upgrades to directional signage. The 143 signs support each other by creating awareness and directing visitors to the many products, experiences and businesses on offer in the Peel.
The PRLF is made up of the five local governments in the Peel Region - Mandurah, Murray, Waroona, Boddington and Serpentine-Jarrahdale.
The signage project has been two years in the making, and Mandurah Mayor and PRLF Chairperson Marina Vergone said the venture was a wonderful display of the regions working together for a common goal and a shared identity.
“This significant project not only displays the dedication and collaboration between the five local governments, but is also an outstanding reflection of how the regions have worked together for the good of tourism in the Peel,” Mayor Vergone said.
“Since their installation, these new signs have really created a heightened awareness of the Peel Region for our visitors, and create a visual link for drivers between the five different areas.”
The new $1.1million signage system has been funded by the Department of Regional Development and Royalties for Regions through the Country Local Government Fund.
Deputy Premier and Minister for Tourism Hon. Dr Kim Hames MLA was in Pinjarra to celebrate the launch.
Tourism Minister Dr Kim Hames said the Peel Tourism Signage Project was a great initiative to complement an increased focus on tourism planning, accessibility and the visitor experience.
“In 2014, overnight and daytrip visitors spent an estimated $408 million in the Peel area, so it’s important to support the region’s significant tourism events and opportunities with effective signage and awareness campaigns.”
The project also builds upon work undertaken by the Mandurah and Peel Tourism Organisation (MAPTO) to boost and strengthen tourism within the region.
One of the key objectives of the project was to create a single-minded proposition for the Peel Region to drive awareness and increased visitation for the area.